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From Corporate To Creating Your Own Brand with Suzy Haber Wakefield

Oct 18, 2022

Episode 412

My guest today is an expert in brand development, as well as a great example of an entrepreneur who left the corporate world to create a life that felt more fulfilling.

Suzy Haber Wakefield knew at an early age she wanted to work in design in New York and she landed an amazing job in lingerie and apparel design with Victoria’s Secret.

Her 16-year career allowed her to travel the world and gain such valuable knowledge of brand development.

As her job evolved, she felt too far away from the creation process and the impact she knew she could make if she opened her own business.

She left her Corporate job to follow a path to a more fulfilling work life.

If you’ve ever left, or are thinking of leaving, the career you once loved but now you know it’s time for something different – this is the episode for you!

 

Highlights you wouldn’t want to miss:

  • [1.52] Suzy’s background in the apparel industry.

  • [4.59] How moving up can actually lead away from your passion.

  • [8.08] What it felt like to discover something was missing and finding out her current position didn’t feel fulfilling.

  • [16.14] Working seasons ahead, for any entrepreneur.

  • [18.18] Innovation comes in all shapes and sizes, even if you don’t think you’re a designer.

  • [20.20] People are incredibly clever about what they feel is needed in the world.

  • [23.04] Get out and meet more people!

  • [24.12] Suzy’s vision for her brand going forward.
About Suzy:

After a 20+ year career in corporate fashion design, holding C-suite positions for world-class brands, Suzy began Suzy Wakefield Designs, with a mission to create and produce outstanding lingerie, swim, and apparel designs that bring a fashion founders' vision to life.

You can find her here:

 

Action Steps to Align Your Biz:

Get out and meet more people! Start networking and growing your business with help and support instead of trying to do everything on your own. You don’t have to go it alone.

 

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